Sfornato pizzanos are something totally new to the London foodie scene. They are wood-fired pizza-sandwiches, with fillings like mozzarella fior di latte, basil, tomato sauce and extra-virgin olive oil, or pulled rosemary chicken, balsamic caramelised onions, bacon, and tomato sauce. There's also something for the sweet-toothed, such as sliced wood-fired bananas and melting chocolate sauce. Owner David is French but being passionate about pizza, travelled to Italy to learn more about the craft of making pizzas. He discovered a dish called "panuozzo", and taking inspiration from that, he created the pizzanos. His ingredients are sourced locally where possible, from Italy where necessary, and packaging is eco-friendly.
Tell us about yourself and your business
I am a French citizen who has been living in London for the last 3 years... I am passionate about food and travels! I have been to Italy multiple times and fell in love with the food over there which is why I dedicated quite a big time of my life in learning how to cook proper Italian food!
Sfornato serves artisanal quality pizzanos that could be described as pizza-sandwiches cooked at lightning fast speed in a wood-fired oven and filled with savoury or sweet ingredients depending on the season and creativity of our bakers.
What did you do before starting this business
I ran a restaurant back in France about 8 years ago. Then I went to Asia (Hong Kong) where I worked in the event industry and helped charities to raise funds. Then I travelled across Asia for almost a year before relocating to London where I pursued my career in the charity industry up until today.
What were the main motivations for starting your business
I have always had a dream to be self-employed, to realise a vision and hopefully to give to people what I expect when visiting a business - great product and customer service at a fair price!
Since I always love cooking, starting a food van business seemed like the natural 'next-step'.
What is your inspiration for what you do
Some traders/pizza specialists all over the world are doing great things and I keep looking at them for inspiration and new ideas.
My past travels are also a great source of inspiration and I will try to take advantage of this experience by offering (from times to times) original recipes!
What do you love most about what you do
I love cooking, I love sharing and discussing with customers especially since people are always curious when it comes to food. And it's really great to be away from an office. Ultimately, I like to have these 2 jobs at the same time, working on realising my dream with the van whilst continuing my activities in the charity industry. It's really fulfilling!
What advice would you give to a new trader starting out
Be different, love your food, love cooking and love people because at the end of the day, it's all about serving them and making sure that they're enjoying your food!
Do you have any links to Ealing
I am a happy Ealing resident!
Where's your favourite place to eat in London
it's hard to pick just one place really... well friends/family come over for a visit, I'd say that I like to go to Richmond and find a nice spot by the Thames for a lunch outside... there is a German place there which is quite a good place for a beer and some Wiener Schitzels! Reminds me of my trips in Germany and Austria. Again, it's all about food AND travel memories!
Sweet or savoury
Savoury, every day!
What's your essential dinner party ingredient
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